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When it comes to electric bikes, Porsche does not just dabble. Porsche has not only launched its own line of electric bicycles, but now we’re hearing the automaker has bought up yet another company in the e-bike industry, as well.
Porsche’s e-bike strategy: Buy, buy, buy
This time Porsche has eyed up a fellow German manufacturer, Fazua. Since 2013 Fauza have built a reputation for producing lightweight, compact drive and battery technologies. Currently, Fazua employs over 100 people, and over 40 electric bike brands, including Lapierre, use their technology. The Fazua system is lighter than most e-bike motors and designed to feel natural and seamlessly integrate with the cyclists’ riding style and can also be removed from the bike if riders want to go it alone altogether.
The Fazua Energy Ride System is designed to allow for energetic riding whilst keeping the natural feel of cycling. It weighs only 4.6 kg, is frame integrated and has no mechanical resistance when coasting or exceeding the motor’s legal speed limit.
Under the deal, Porsche buys an initial 20% ownership in the company for an undisclosed amount, with the option to purchase additional shares to become majority owners.
Porsche announced a strategic partnership with Dutch investment company Ponooc, a leader in sustainable energy and mobility solutions.
Porsche will use the acquisitions to create two joint ventures. First, Fazua will help it build “a future generation” of high-quality Porsche-branded e-bikes. Meanwhile, it hopes to collaborate with Ponooc to get better traction in the micro-mobility market, which it describes as “fast-growing.”
While electric bicycles are Porsche’s newest electric focus, they are far from the brand’s first. Porsche presented its first electric sports car, the Taycan, in 2019. Almost 40% of the Porsche cars Porsche delivered in Europe last year were either all-electric or hybrid. That figure was nearly 25% worldwide.
Last spring Porche also unveiled two mouthwateringly expensive eBikes, the Sport and the Cross. Designed for everyday use, the Sport features a full-suspension carbon fibre frame, integrated front and rear lights, a Shimano mid-drive motor. The Cross is intended for off-roading adventures. As well as Shimano mid-drive, a carbon fibre frame, and full suspension, the bike also comes with Magura-MT Trail hydraulic disc brakes that are extra-large and “heat resistant.” Of course, both bikes come with a price tag that would make even Jeff Bezos blush.
Our verdict
It certainly is exciting to see another household name enter the electric bike market. With the engineering expertise and financial backing of a company such as Porche, we will undoubtedly see incredible technological advancements over the coming years as electric bikes become ever more mainstream.
As of writing this article, most of the Porche eBikes were out of stock, so if you are in the market for a premium eBike, then check out these bikes from award-winning manufacturers:
2022 Haibike Trekking 10 625Wh Electric Hybrid Bike in Grey
With its top-notch features, the newly designed Lowstandover-Geometry and the new compact Bosch Performance CX Gen 4 motor with 85Nm, the new Trekking 10 Lowstandover has what it takes to be a globetrotter. A huge bargain if people have the budget and want a commuting bike that’s capable of decent off the beaten track exploring.
The Super Moto-X tyres, 80mm suspension fork and Skybeamer lights provide a lot of comfort and safety for your adventures. Your equipment can be stored on the standard luggage rack as well as on the integrated Modular Rail System.
Features:
- Frame material – Aluminium
- Drive unit – Bosch Performance CX GEN4, 85Nm, 25km/h
- Battery – Bosch PowerTube 625Wh
- Fork – SR Suntour Mobie E45 LOR, Travel: 80mm
2022 Haibike Trekking 4 Lowstandover Electric Hybrid Bike
The new Trekking 4 has everything you need for cruising in the city, or for extended rides in the countryside.
The Yamaha PW-TE motor allows you to accelerate smoothly and with power, the integrated 500Wh battery providing ample reserves. Equipped with a luggage rack, lights, mudguards and a kickstand, this eBike is truly ready for everyday use. Your entry into the eTrekking bike world!
Features:
- Frame material – Aluminium
- Drive unit – Yamaha PW-TE System, 60Nm, 20km/h
- Battery – Yamaha InTube 500Wh
- Fork – SR Suntour NEX E25, Travel: 63mm
2022 Haibike HardSeven 5 500Wh Electric Mountain Bike in Blue
Tour or trail? Uphill or downhill? With the new HardSeven 5, there is no need for tradeoffs because this is a versatile and agile eMTB.
With 120mm travel, snappy disc brakes, nimble 27.5″ wheels and a powerful Bosch Performance Line motor with a sleek, integrated 500Wh battery you will have a huge amount of fun on and off the trail. Adventures – here we come!
Features:Frame material – AluminiumDrive unit – Bosch Performance Line, 65Nm, 25km/hBattery – Bosch PowerTube 500WhFork – SR Suntour XCM32 Boost DS, Travel: 120mm
Riese and Muller Superdelite Mountain Rohloff Electric Bike Tundra Grey Matt
The Superdelite mountain.
For the top 10,000 kilometres.
Ultimate riding enjoyment and maximum safety – the Superdelite mountain is just made for long off-road trips. 1,125 Wh of fully integrated power are effectively transferred to all terrains, whether you’re riding up high mountains or steep trails. The latest generation of Performance Line CX motor and Control Technology with full suspension clear the way right to the top.
